Only with the so-called soft factors can a company successfully survive in today's competitive environment in the long term: Managers build a culture of trust and transparency.
Motivated employees are fully committed to the company and are positive brand ambassadors. Customers identify with the brand and recommend it to others.
Employees who are able to live out their personal talents and strengths feel that they are taken seriously and therefore are strongly connected to the company. This promotes the long-term success of the company:
- Increased sales
- Reduce employee fluctuation
- Increasing employee commitment
CliftonStrengths Assessment as a basis for strength coaching
Dr. Don Clifton developed a behavioral economic model. This supports leaders and companies in understanding and controlling the human factor in a company. The assessment was developed on the basis of 80 years of research and has a global reach.
This tool enables leaders to measure and manage the soft factors in their team. This contributes sustainably and measurably to the organic growth of a company: Increasing growth and thus increasing profit.
The basic idea
There are talents slumbering in every human being that can be developed into strengths. Leaders who lead in a strength-oriented manner deploy each employee where his or her strengths lie. This enhances the team's performance.